Sell and Cross sell more

How many times you wanted to shop Item A and ended up in buying A + items related to A.(Happily..!)

This happens to everyone ,and now with the technological advance,most of the sales solutions applications has the capability of cross-selling .Oracle is no exception to this ,Order management, istore ,Tele-sales ,contact center has an ability to cross-sell products to the customers.

What is this cross selling ?

By Definition,Cross selling is an ability to sell related items to a customer.(Example .If a customerbuys a mobile ,suggesting him to get a mobile case is a cross selling).

Cross selling should be an win-win situation for both the buyer and seller ,Effective cross selling requires not only an adequete information about the products ,but also an intelligence engine to enchance the cross selling to add an value to the customers.

Say for example ebay suggesting like "People who bought this ,also bought ...." can be quite value adding for a buyer.

Though oracle inventory maintains the inventory masters and other related items set up etc to support the cross-selling .It does has a limitation with the information storage and cross selling functionality in OM is not built around a sales intelligence logic.

Though this concept is not restricted in selling products ,Now-a-days this is widely used to promote contents ,web ..You should have many times seen this ....Readers who like this article also liked ...